2hr 53min



About this Course

In exclusive Google Ads course, you will learn how to get started with Google Ads and create successful Search, Display, Shopping, Video and App campaigns to reach new customers and grow your business. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer or reach users based on what they're passionate about and their habits and interests. This course is 3 hours long in total duration.

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Browse Lesson Plans

You will learn how to get started with Google Ads and create successful campaigns to reach new customers and grow your business.

  • Instructor & Course Intro 9min 7sec
  • What is Google Network? 1min 38sec
  • Anatomy of a Search Result Page 1min 47sec
  • How does Google Ads Work? (Ad Rank) 10min 47sec
  • Account Structure 1min 11sec
  • Campaign Goals & Types 2min 20sec

Learn about Google's automated bidding strategies & how to identify the benefits of Google Audience Solutions, and harness the power of your own data to reach your marketing objectives.

  • Campaign Name 1min 52sec
  • Networks 1min 53sec
  • Start & End Date 45sec
  • Location Targeting 10min 8sec
  • Language Targeting 3min 29sec
  • Audiences 4min 28sec
  • Walk Through: Budget 2min 23sec
  • Walk Through: Bidding 6min 14sec
  • Ad Schedule 1min 31sec
  • Ad Rotation 1min 8sec
  • Ad Extensions 5min 38sec

Understand keyword match types and how they control which customer's search terms will trigger your ad. Also, learn about what makes up a text ad, creative best practices, and how to create effective text ads that deliver the right message.

  • Keyword Selection Criteria 2min 46sec
  • Google Keyword Planner 3min 56sec
  • Common Keyword Categories 3min 15sec
  • Keyword vs Search Term 38sec
  • Match Types 7min 35sec
  • Ad Group Formation 1min 46sec
  • Negative Keywords 1min 57sec
  • Anatomy of a Text Ad 5min 6sec

Want to make more profitable advertising decisions? Learn how to begin tracking significant actions taken by users in response to your digital advertising so you can make more informed decisions.

  • Walk Through: Adding Conversion Tracking 18min 33sec

Become an analyst and view the data that matters. Learn how to gain key insights and put them into action to improve your Google Ads performance

  • Optimization Overview 1min 15sec
  • Search Term Analysis 4min 19sec
  • Ad Split Testing 3min 14sec
  • Analyzing Segments 3min 46sec
  • Location Analysis 1min 28sec

Master the fundamentals of using Google Display to deliver effective display campaigns that grow awareness, influence consideration or drive action for your business.

  • Intro into Display Campaigns 1min 15sec
  • Walk Through: Expand Strategy 14min 47sec
  • Walk Through: Re-egnage Strategy 5min 7sec

Learn the basics of Shopping ads and grow your business with Shopping ads that place your products in front of millions of online shoppers searching for what you offer.

  • Intro to Shopping Campaign and Merchant Center 4min 2sec
  • Walk Through Google Shopping Campaign 5min 19sec

Learn the foundations of creating and managing Video campaigns in Google Ads that align to your awareness, consideration, and action goals.

  • Video Ad Formats 3min 44sec
  • Walk Through Video Campaign 3min 5sec

Advance your understanding of the apps ecosystem and learn how to take advertising performance to the next level with Google App campaigns

  • Walk Through Universal App Campaign 7min 49sec

Showcase your mastery of Google Ads in Search, Display, Video, Shopping Ads, Apps and Measurement

  • The Wrap-up 2min 20sec
47 enrolled on this course

About Expert

Sayem Mustafa

Growth & Performance Marketing | Product Marketing & Analytics

Growth & Performance Marketing | Product Marketing & Analytics


4.8 stars 4 ratings
  • Kashif Shahzad

    Founder & CEO at Digitalk Pakistan

    I have recently completed my Google Ads module taught by Sir Sayem Mustafa. His knowledge of the topic and his teaching style are awesome. I really learned a lot and enjoyed the course. May Allah bless him with more success and happiness in the years to come. If anyone wants to learn Google Ads I would highly recommend Sir Sayem Mustafa.

  • Kenneth Koh

    Head of Search, SEA at Google

    Sayem has demonstrated a very keen interest to develop his knowledge and skills. I am also impressed how quick he understands benefits of new technology and able to use them to assisting his work and team. I wish I have the chance to work longer with Sayem as he is a rare talent which can bring positive change in any company he represents

  • Farhan Ghafoor

    Information Technology Trainer

    I have learnt a lot from Mr Syed Syem Mustafa and found him an outstanding trainer in the field of Google Advert. His slides were with detailed examples, and all the lectures were equipped with enough practicals to make his students perfect in google Advert. He is accommodating in his life and is very kind to his wife that doing free digital marketing for her youtube channel

  • Haroon Shaikh

    SAP PM (Plant Maintenance) module Implementation Engineer at Engro Corp

    I was a student of Mr Sayem in IDM Pakistan course for Google ads module. He is the Google ads guru for short. Taught complete A to Z google ads to us and responded to all queries by all students. Teaching is a passion and takes a great effort especially when you are teaching a class of different people of different age group, different background and have no commonality at all. The module ending was even more interesting, we were given a Google ad account access with money to run a pilot campaign and the results were discussed in class on how optimize the campaign. Hats off to Sayem for being a great teacher and being part of a noble cause of teaching. Will recommend him with eyes closed to anyone looking to learn google adwords from him

  • Kari Oksanen

    Industry Manager, Apps & E-Commerce at Google

    Having worked closely with Sayem on a number of initiatives, I have been impressed by his understanding of Search / other digital media and their application to driving business growth, most prominently a breakthrough in 2017 Black Friday sales in Pakistan. Moreover, what stands out in the way Sayem operates is his diligence and get-things-done attitude. This makes it a pleasure to work with him and I warmly recommend Sayem to anyone looking to grow their digital businesses

  • Hung Nguyen

    Lead Client Partner @ TikTok | Ex-Google

    Sayem has been one of the rare star digital marketers that I've had a chance to work within the Pakistan market. He is highly independent, very receptive to innovations, and instrumental in driving Gaditek's thriving business results in midst of highly competitive markets that the company operates in including US, EU, AU, and NZ. I would strongly recommend Sayem as an invaluable digital capital to any organization that is serious about performance marketing.

  • Khurram Khalil Jamal

    Ex Googler

    Sayem is one of the premier digital marketers in Pakistan, having worked for pureplay performance businesses in Pakistan. I found Sayem to not only be hard working but always willing to learn, pivot and improve, which really is the key skill in performance marketing. Sayem has a strong career ahead of him and I wish him all the best

  • Ibrahim Khan

    Performance Marketing Lead at Namshi.com)

    i have worked under Sayem during his time at daraz as head of AdWords and performance marketing. I found him to be highly motivated, strategic, and calm during even the most intense situations. He plays the managerial role with utmost accuracy and command yet is easily approachable and gives sound advice. A great person to work with, highly qualified in his field of online marketing having in-depth knowledge of different channels such as Google, Facebook/Instagram and affiliate marketing

  • Muhammad Ammar Naeem

    Verified by Airschool

    Very carefully crafted course. Thanks for going into the details and sharing many strategic inputs linked to Google Ads.

  • A

    Ali Atta ur Rehman

    Verified by Airschool

    Really Nice explaination of all concpets. Recommended for Biginners.

  • Nasir Ashfaq

    Verified by Airschool

    Sayem has done an exceptional job with this course. Even though I have a few years of experience running Google Ad campaigns, I did not figure out how to structure campaigns properly. The tips and techniques in this course are extremely valuable for any current or aspiring Digital Marketing professional. It is also a great refresher course for current professionals on all the types of campaigns you can run on Google.

  • Moin Ahmed

    Verified by Airschool

    Great expereince itself! Learning from the Maestro Sayem Mustafa is a dream come true! Even though I never got a chance to meet him ever but whatever I have heard about him being in the Digital industry is word by word true! More success to this man! Respect & Prayers!

There are currently no Reviews available for this course

Come out of this class as a

  • PPC Expert
  • Google Ads Specialist
  • Performance Marketer
  • Google Ads Freelancer
  • Digital Advertising Pro
  • Paid Media Expert

Frequently asked questions

No. All you need is a laptop, tablet or smartphone with an internet connection!

Entrepreneurs, Marketers and Freelancers

One time fee for the whole master course
47 enrolled on this course